Archive for the ‘Bootstrap Design’ Category

Why bootstrap design? (Part 4)

January 7, 2007

Bootstrap Design


In creating Bootstrap Design, I had no intentions of teaching myself or the reader how to be a professional web designer, graphic designer or any other similar practitioner in a related profession.


Certainly this blog could and I hope potentially will serve as a primer for those absolute beginners as well as those with some education in design to learn things they were not aware of before and perhaps share knowledge with other readers.


But the main reason for its existence is to impart some basic elements of design, web and otherwise, to the non professional for the purpose of either gaining more skills for use in business applications, say for a blog or company website or simply for self-expression.


Depending on how it evolves, I may, and probably will, add elements for those trying to create in-house newsletters, graphically enhanced reports and those who, like me, are interested in gaining more skills for the bootstrap publishing and other graphic media fields.


Comments are always welcome and encouraged.



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Why bootstrap design? (Part 3)

January 7, 2007

Seth Godin


I can certainly sympathize with Jed’s point of view and concerns.


While you want to keep your finger on the pulse of your new company or business, using your creativity and energy to make it a success, trying to do everything could certainly lead to distraction.


Seth Godin’s “The Bootstrapper’s Manifesto”, part of the downloadable version of The Bootstrapper’s Bible, explains the balance this way:

I will leverage my skills to become the key to every department of my company, yet realize that hiring experts can be the secret of my success.

But the manifesto also insists:

I will be a fervent and intelligent user of technology, to conserve my two most precious assets: tome and money.


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Why bootstrap design? (Part 2)

January 7, 2007



But Rapaport was convinced that taking an off the rack solution would somehow not give him the distinctive look and function he wanted for his business and would give the bake shop a generic look like everyone else on the net.


So he was willing to spend something extra to have a professional create something distinctive for his business that would make his company stand apart.


Jed also had a sense of what he felt he could and could not handle and what would distract from concentrating on his business itself.


While Haika did the baking and he did the promoting, he felt that trying to figure out the intricacies of website design, even to the extent of tweaking an existing blog or other application would dilute his focus.



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Why bootstrap design? (Part 1)

January 7, 2007

When interviewing bootstrap entrepreneur Jed Rapaport for another of my blogs, I discovered something surprising.

Of all the things Rapaport refused to spend money on—radio and newspaper advertising, new equipment for the bake shop he and partner Haika Powell launched early last year—it seems that money for a custom designed web site wasn’t one of them.

But why, I asked, when there are so many freebies out there that can be strung together by the most inexperienced newbie.

One example that popped to mind immediately since Rapaport and Powell were working to transform their bake shop into an online ordering business was Microsoft’s new Office Live.


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